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Research papers

DIY - New life or the death of research?

The use of online websites for 'do it yourself' research has created a lot of debate - even panic - in research media. In fact, there is no actual feedback from clients or agencies to help us understand the changes happening now and determine the...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Lucy Davison, Richard Thornton
Companies: Keen as Mustard Marketing, Cint AB
September 15, 2010
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Citation

Davison and Thornton (2010a, September 15). DIY - New life or the death of research?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/diy---new-life-or-the-death-of-research-


Research papers

Online fights back!

Online will shortly become the primary data collection method for research worldwide. Its well-documented advantages include speed, cost, international reach, and sampling possibilities. This presentation, however, argues that expecting quality...

Catalogue: Congress 2005: Making A Difference
Authors: Richard Thornton, Tony Hufflett
September 21, 2005
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Citation

Thornton and Hufflett (2005a, September 21). Online fights back!. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/online-fights-back-